Typeface
The font used is the homonymous Etruscan Spirit. Designed specifically for this brand, the font is inspired by the ancient Etruscan letters that present some particular stylistic details, such as the re-proposal of a part of the letters. Some appear upside down, as the Etruscans often wrote alternating the reading direction of the various lines.
Etruscan Spirit
abcdefghijklmn
opqrstuvwxyz
ABCDEFGHIJKLM
NOPQRSTUVW
XYZ
1234567890
!?&(‘;:,./)
Glyphs
A fundamental part of the typeface, which thus becomes the characterizing aspect of the brand, is the great variety of glyphs available. These can be used in any way in place of the basic characters, to give that touch of uniqueness that the Etruscan writing had.
Typography
The brand identity is characterized by typography that enhances, pointing to the principles of function, format, and purpose.
Alignment
The brand will always be aligned on the left so that it is easier for the eye to read without incurring problems in reading the information.
Interline
The line spacing serves to give excellent readability to the text, as well as to influence the final aesthetic result. It is important that this always remains balanced.
