The Brand of the city
Perugia Etruscan Spirit will be the new city brand.
The identity and communication system starts from the provision of a typeface designed specifically for this project.
A writing system whose form starts from the singular written form of the ancient Etruscan alphabets in which many letters had multiple forms and palindromes, essentially legible both from the left and from the right.
Why a dedicated font?
The reason lies in providing the city with a tool that, from its simple use, which is possible by anyone, immediately defines the identity traits of a place.
Anyone who writes with this typographic style will immediately give a precise tone of voice to each message, the Etruscan Spirit will be appreciable at first glance.
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