The images will be a cornerstone of the brand’s communication, in addition to showing the testimonials of PGES, will show the city of Perugia, the walls, and the various moments of the life of the city. The open hand is the synthesis of the city of Perugia, with its five main streets, thus symbolizing the sense of belonging to the city and to the Etruscan spirit.
The images can be used both with the original colors and altered, thus creating continuity with the concept of dynamism and audacity of the brand.
